"The share of adult Internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from eight percent in 2005 to 35 percent now." A recent report done by Pew Internet and America Life Project quotes. It doesn't surprise me at all. Since the day my mom and dad asked me if I could help them create a Facebook account it's now normal to me. It still makes me laugh how Facebook is one of the ways I communicate visually, posting photos and verbally, sending messages with my parents.
The point Amy Gahran is trying to make in this article is the way adults are more and more rapidly getting involved into social networks compared to news organizations slow pace. This fact does surprise me. Is it because within news organizations social networking is not allowed and somewhat dangerous or is it because individuals within this organizations are just not alert of such social networking?
Gahran points out to the Knight Digital Media Center News Leadership 3.0 blog, Michele McLellan in which she quotes, "News organizations are limiting their reach to being familiar destinations or findable on search -- both of which are valuable, but not enough. ... I fear the problem is cultural, and perhaps less tractable than technical constraints."
Gahran says that she supports McLellan ideas that mindset and culture and the willingness to continously experiment is why within these organizations social networking is limited. I'd have to say I agree with these ideas. I beleive that having the mindset of treating social networking as a priority and a way to continously expermient and get involved in the real world can bring many advantages in the future of these organizations. Since organizations are easily findable on search there is a fear created, but this fear should not be the barrier of taking the advantage of social networking within newsrooms.
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